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If you're not paying - you're not the customer

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People think that free services are set up for them. Eg. Facebook.

No. They're not set up for you. If you are not paying you're not the customer. You're the product.

Facebook makes money through adds. They show you therse adds when you navigate their site. So their main perogative is to maximise the amount of attention you invest on their platform. Incentives drive actions

Facebook spents a lot of money on technology to capture your attention.

humane technology is seeking to find ways to address this issue.

If you're not paying - you're not the customer